A major focus this year was LFV (Low Frequency Vibration)—a core technology reshaping modern manufacturing. Many visitors specifically requested LFV demonstrations, recognizing its proven ability to solve chip-control issues, reduce downtime, and improve surface quality. LFV became one of the most effective draws for both new and existing customers.

In addition, CITIZEN collaborated with AppliCAD to demonstrate an integrated solution combining the A20VII/U34B machine with SolidCAM software. This end-to-end workflow—from design and programming to real part machining—was highly appreciated by manufacturers seeking to modernize and optimize their production processes.

The booth featured multiple activities and exclusive promotions that significantly enhanced engagement, including giveaways, pre-registration campaigns, lucky draw training courses, genuine spare-part discounts of up to 70%, and special machine purchase promotions available only during METALEX 2025. These initiatives contributed greatly to attracting both domestic and international visitors, creating lively booth traffic and generating high-quality leads.

This year, CITIZEN also emphasized communication on BNJ model start production in Thailand, reinforcing the company’s commitment to developing manufacturing capabilities within ASEAN. This helps increase customer confidence in product quality, delivery speed, and after-sales service responsiveness.

Throughout the four-day event, the CITIZEN booth drew strong interest from visitors across various industries. Foot traffic was particularly high on 18, 19, and 20 November, with a mix of long-time customers exploring new technologies and new prospects searching for solutions to upgrade their manufacturing performance. The active atmosphere reflected the strong appeal of the showcased machines and technologies.

METALEX 2025 also revealed key market trends—most notably the rising demand for Swiss-Type machines, with many competitors showcasing entry-level 5-axis models for the medical industry. Alternative chip-control technologies resembling LFV also gained attention, underscoring a market shift toward prioritizing workpiece quality and production stability.

CITIZEN extends sincere appreciation to all customers who visited, engaged in discussions, and placed their trust in our brand. Every piece of feedback will be used to further improve our machines, innovations, and exhibition experience. We remain committed to delivering advanced solutions and elevating future showcases to provide customers from all industries with a full perspective of next-generation manufacturing excellence.

CMAP2025

Citizen Machinery Asia  Private Show 2025
“Manufacturing Mastery : More than Precision — It’s Mastery”

Citizen Machinery Asia is pleased to announce the upcoming Citizen Machinery Asia Private Show (CMAP2025), scheduled to take place from August 28–29, 2025, between 10:00 – 16:00,  at the Citizen Machinery Asia Showroom. Under the concept: “Manufacturing Mastery: More than Precision – It’s Mastery”, this event reflects the art of true expertise in every step of manufacturing — evolving from precision to mastery. This is not merely a product exhibition — it is a stage for genuine manufacturing excellence.

Event Highlights:

• The official launch of the new L20XII model
• Live tech showcase explore 14 high-performance models
• Industry leader talks insights from Thailand’s top professionals
• Journey of Mastery discover real innovation on our exclusive Factory Tour

You’re invited to experience the Manufacturing Mastery at CMAP2025
Join us for an exclusive journey into live machine demos, innovation highlights,
and real-world production excellence.

Let’s discover what true Manufacturing Mastery looks like — together.