CITIZEN Elevates the METALEX 2025 Experience with Full Machine Demonstrations, LFV Technology, Integrated Manufacturing Solutions, and Exclusive Event-Only Promotions
METALEX 2025—the largest machine tools and manufacturing technology exhibition in ASEAN—returned with great energy, driving momentum across the industrial sector. Under the concept “The Spotlight,” the event showcased outstanding manufacturing innovations and advanced technologies from around the world. It was held from 19–22 November 2025, 10:00–18:00 hrs. at BITEC Bangna, Bangkok. This year, the show featured more than 3,000 brands from 50 countries, including 18 international pavilions from 8 countries and special administrative regions: South Korea, Germany, China, Japan, Switzerland, Taiwan , Singapore, and Hong Kong. Total visitor attendance reached 100,162 over four days, reaffirming the strong and growing demand for advanced manufacturing technology in Thailand and the ASEAN region.
For Citizen Machinery Asia, METALEX 2025 served as an important platform to demonstrate the brand’s capabilities to both Thai and international manufacturers. CITIZEN exhibited within the Yamazen Pavilion, presenting a unique “Matsuri Festival” theme that blended Japanese cultural charm with cutting-edge innovation—making the booth one of the most vibrant and eye-catching areas throughout the event. CITIZEN showcased four high-precision machine models: A20VI/U35B, L12X, L20X, and BNA42SY5. Each model was selected to meet the diverse needs of industries such as automotive, electronics, medical, and general manufacturing—highlighting Citizen’s strengths in precision, stability, and LFV technology.
• A20VII/U35B generated notable attention from medical manufacturers due to its ability to handle multiple complex processes in a single machine, producing highly detailed medical components.
• L12X, despite its compact size, delivers exceptional performance for small-diameter parts requiring superior surface finish—especially suitable for medical tooling.
• L20XII became one of the show’s main highlights, praised for its speed, rigidity, and accuracy required for aerospace components and large-volume production.
• BNA42SY5 attracted customers seeking a robust, multi-axis solution capable of heavy cutting and stable mass production.
A major focus this year was LFV (Low Frequency Vibration)—a core technology reshaping modern manufacturing. Many visitors specifically requested LFV demonstrations, recognizing its proven ability to solve chip-control issues, reduce downtime, and improve surface quality. LFV became one of the most effective draws for both new and existing customers.
In addition, CITIZEN collaborated with AppliCAD to demonstrate an integrated solution combining the A20VII/U34B machine with SolidCAM software. This end-to-end workflow—from design and programming to real part machining—was highly appreciated by manufacturers seeking to modernize and optimize their production processes.
The booth featured multiple activities and exclusive promotions that significantly enhanced engagement, including giveaways, pre-registration campaigns, lucky draw training courses, genuine spare-part discounts of up to 70%, and special machine purchase promotions available only during METALEX 2025. These initiatives contributed greatly to attracting both domestic and international visitors, creating lively booth traffic and generating high-quality leads.
This year, CITIZEN also emphasized communication on BNJ model start production in Thailand, reinforcing the company’s commitment to developing manufacturing capabilities within ASEAN. This helps increase customer confidence in product quality, delivery speed, and after-sales service responsiveness.
Throughout the four-day event, the CITIZEN booth drew strong interest from visitors across various industries. Foot traffic was particularly high on 18, 19, and 20 November, with a mix of long-time customers exploring new technologies and new prospects searching for solutions to upgrade their manufacturing performance. The active atmosphere reflected the strong appeal of the showcased machines and technologies.
METALEX 2025 also revealed key market trends—most notably the rising demand for Swiss-Type machines, with many competitors showcasing entry-level 5-axis models for the medical industry. Alternative chip-control technologies resembling LFV also gained attention, underscoring a market shift toward prioritizing workpiece quality and production stability.
CITIZEN extends sincere appreciation to all customers who visited, engaged in discussions, and placed their trust in our brand. Every piece of feedback will be used to further improve our machines, innovations, and exhibition experience. We remain committed to delivering advanced solutions and elevating future showcases to provide customers from all industries with a full perspective of next-generation manufacturing excellence.
